Facebook engagement can be described as an action anyone takes on your Facebook Page.
The regular examples are likes, comments, and shares.
Facebook engagement is very crucial because it helps in extending organic reach by boosting your News Feed placement based on the Facebook algorithm. Also, likes and shares will make your posts more visible to your audience’s extended network.
- Teach, entertain and inform
Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one.
Your audience want to engage with contents that will add values to their lives, funny, and make them to think.
- Keep it short
Most people use more of mobile devices to access their Facebook pages than desktops. So, keep the message as brief as possible.
- Ask a question
Asking interesting question is a great way to start an active comments thread. These are some ideas to get you started.
- Why do you like this brand?
- Do you agree with this statement? etc.
Fans could be asked information about what kind of contents they would like to see from you. Then, give them what they ask for.
- Know your audience
Talking about engagement, your audience’s wants and needs matter most.
- Concentrate on quality
Always ensure that the quality of your contents are focus driven.
Also, Facebook is of the view of keeping things simple with a consistent colour scheme and images that people can easily identify with.
- Use great images
All you need to do in order to get great images is simply by using your smart phone to take pictures. Or you can visit some sites such as pexels.com, pixabay.com etc for free photos.
- Make a video, or live broadcast: Video posts have more engagement than photo posts. Like photography, videography can be simple and inexpensive, and you can get started using your mobile phone.
While live broadcast gets more engagements than video posts.
- Respond to fans
If someone tries to comment on one of your posts, ensure to reply. No one likes to be ignored, and fans who engage with your posts want you to engage in return.
Ensure you have someone monitoring and responding to all comments.
- Test everything
On Facebook, there are lots of opportunities to learn what your fans like, and what they don’t.
Split testing helps you to know the marketing strategy that is performing better. Ie A/B split testing.
- Post regularly and at the right times
Since Facebook algorithm keeps changing, your fans will not necessarily see your content the moment it’s posted. Still, “when was this posted” is one of the signals for the Facebook algorithm. Also. It has been confirmed by Facebook that you’re more likely to see engagement if you post when your fans are online.
You can learn when your audience is active on Facebook using Page Insights:
- From your Facebook Page, click Insights at the top of the screen
- In the left column, click Posts
- Click When Your fans Are Online
The most important thing is to post consistently, so that your audiences can see content from you regularly. Testing will help you to determine how often you should post in order to get the best response from fans. However, Facebook recommends you to post two to three times weekly.