Email List Cleaning
Why Email List Cleaning is Necessary: Deliverability
Have you cleaned your email lists recently? In case you're engaged in email promoting, then a quarterly cleanup isn't really optional. Removing email bounces will raise your email list quality. Otherwise, you're dealing with a plummeting deliverability rate, which isn't enjoyable at all. If your emails aren't actually arriving in inboxes, you can't achieve conversions. it's all your marketing efforts that have been wasted. International regulations similar to GDPR and CAN-SPAM make this even more so for legal compliance.
Going through email addresses to find ones that bounce due to grammar, syntax errors, or typos is time-consuming. There’s no way around it unless, of course, you use an email server that can automatically suppress emails to email addresses that have bounced. That’s where we comes in
No email marketing list is perfect, and no matter how hard you try, there will be addresses that can’t be delivered or are delivered to the wrong address. When email service providers see that your mailings keep bouncing or that recipients mark your emails as spam, they’ll think your mailings are junk and possibly add your campaign’s email address to a block list.
No marketer wants to reduce the number of addresses on a marketing list. Still, to keep your list healthy and increase the odds of your campaign’s success, you’ll need to clean email list addresses regularly and get rid of invalid addresses.
How often you clean your marketing list depends on the size of your list and how often you add new names to it. This validation can be done as often as weekly for large lists and every three months for small lists. Also, if you find that your open and click-through rates are falling and you’re getting spam complaints, it’s time for an email list cleaning.
If you don’t know how to verify email list addresses, don’t have a staff that does this job, or don’t have the time to do the work yourself, you can pay a service that provides an email address tester. This cost is more than offset by the increase in your campaign’s return on investment. You’ll get more opens and click-throughs when your mailings are delivered to people who engage with your campaign. If you’re unsure about spending the money, an easy way to see how this works is to try one of the free email validation tools that identify undeliverable addresses and spam traps.
Get The Most Out Of This Email List Cleaning Services
Do you have these 4 types of bad emails on your list?
For most email marketers, if a rise in new subscribers and increased open rates, click-through rates, and conversion rates for their email campaigns is repeatedly observed, success may resemble quick productivity increases. But if you aren't looking at these four bad kinds of emails, your success could crash in the future.
Bounces: Bounced emails are email delivery failures due to mailbox errors. “Soft bounces” means a subscriber’s mailbox is full or your email is not deliverable for a temporary reason. “Hard bounces” mean you’ll never be able to deliver an email to that address because it’s invalid, incorrect, or blocked. An email verification service can help you verify emails so this happens less frequently.
Inactive recipients: Are your email recipients actually opening their emails from you? Maybe they signed up using a secondary email that’s inactive, or they didn’t mean to opt-in at all. Or perhaps they just aren’t as interested in your product or service anymore. You can raise the quality of your email list by periodically checking for inactivity and removing users who haven’t opened an email recently or introduce a segmentation program instead of sending catch-all emails to everyone.
Unsubscribes: If a user unsubscribes, they shouldn’t get another email campaign from you. But so many marketing programs keep emailing after unsubscribes, which lead to spam complaints. An email service provider (ESP) or email marketing service can help you keep track and get rid of users who don’t want to hear from you. This is extremely important for your spam reputation. Marketing automation tools can automatically remove users who request to be removed, freeing up your time for other valuable tasks.
Complaints: Every time an email user marks your email as spam, you get a ding on your IP and domain reputation score. As soon as a subscriber marks you as spam (whether you send spam emails or not!), you must remove them from your email list — not just because of your sender reputation, but because they no longer want to receive emails from you. Failure to do so can result in blacklists (also called blocklists) which prevent your organization from emailing anyone who uses that inbox provider like Gmail or Yahoo. Keep your sender reputation where it needs to be by staying aware of spam complaints as they happen, and taking action to make sure they don’t happen again.
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How to Make Email List Cleaning Easy
That’s a lot of bad email types. To manage your email list manually, you’d have to conduct frequent list cleanings by hand, including bulk email checks. And chances are, you just don’t have the time or manpower.
It doesn’t have to be a time-consuming process with an email list cleaning tool. Beat the spam folder trap by using an email list hygiene tool to clear out email addresses that shouldn’t be there. With real-time email verification and other list services, you can take some of the pressure off and still reap the benefits of using a clean list.
Use The Best Email List Cleaning Service At Signup
How do you get a clean mailing list without putting in all the work? It’s easy:
With the use of the Email List Cleaning System's Email Verification API, you're able to capture bad emails at sign up with a form integration. This form of email validation allows you to cut out misspelled addresses, spam traps, catch-all addresses, and role-based addresses ahead of time before they're entered into your CRM. In doing so, you're able to keep your bounce rate low. We help you land them in the inbox and connect with your customers. Drive up your open rates and ROI with our 98% accurate email validation
A Bad Email Address Is A Lost Customer
Over 20% of your email database will go bad this year. Invalid email addresses result in unnecessary bounces, drive down your engagement metrics, damage your sender reputation, and cost you money.
How much time and money are you wasting on bad leads?
So we’ve hashed the majority of active email addresses. We know what’s deliverable and what’s not.
The Email List Cleaning Service tool is part of an integrated suite of deliverability features and services. You don’t have to worry about wasting time and effort switching between different platforms and data sources.
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Get started with a bulk email verification service
Go a step further by cleaning up existing bulk email lists with a bulk email verification service. Data deprecates fast, and it's important to go back and remove disposable emails and inactive subscribers, and bulk email validation services make this amount of cleaning as simple as uploading a list.
Once cleaned you're left with valid email addresses, and using both a single verification API with a bulk email verification service puts your best foot forward in terms of deliverability.
The Email List Cleaning software can help with our Email Verification services. Sign up for an account now and check out how our scalable bulk email marketing solutions can help your business as it grows and get you more conversions and more sales.
Check out our plans to bundle together features for better deliverability. For businesses that send over 100,000 emails.