At UpperMark Solutions Limited, email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers. One advantage of leveraging on email marketing in Nigeria is that you can automate the entire process.
Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.
Did you know there are 3x more email accounts than Facebook & Twitter accounts combined? Or that you are 6x more likely to get a click-through from email than on Twitter?
As a savvy marketer, you’ve probably seen the reports that show email has the highest ROI of any marketing channel available and you’re probably keen to start using it to drive sales and revenue for your business.
More than 86% of business professionals are leveraging email marketing when communicating messages of a business nature. Another interesting statistic shows that the customers who purchase their products through email are likely to spend 138% more than those who are not being part of a list.. UpperMark Solutions Limited has emerge as one of the Best Marketing Agency in Lagos, Nigeria.
importance of email marketing
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
Email is the #1 communication channel
Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
You own your list
On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
Email just converts better
People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
How-To: Email Marketing
Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down.
1. Start with your list
At UpperMark Solutions Limited, we have made it super easy to start collecting leads right away, even without an email marketing service, with our Leads integration.
As the best Lead Generation Agency in Nigeria, you can begin building your email list, and even begin reaching out to leads, while keeping your leads stored safely inside our sales funnel. Then, when you’re ready..
2. Add an email service provider
There are a ton of them out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals.
After those two steps, it’s just a matter refining your lists and your messaging so you’re reaching your audience and really connecting with them. Plus, you’ll be able to set up some automation in your email service which will make things much easier for you.