How To Use Twitter Hashtags As A Marketing Strategy.

Twitter hashtags enables posts, tweets and conversations centered around the same topic easier to find and search. Hashtags are formed by using the pounds sign (#) in front of a word with no punctuation or spaces between them.

Using hashtags on Twitter is one strategy that can aid visibility and enable your posts to be found around a certain event, mood, theme or more online. This also makes it a great tool for marketers to gather to gather ideas and join in on wide-ranging conversations among influencers on twitter in order to build relationships and also to drive social and website traffic.


Including trending and popular Twitter hashtags in your social media posts is a great way to boost your tweets or messages to reach people beyond just your own followers. When you use a popular hashtag in a post or tweet, you expose that message to everyone discussing that topic and looking at the messages relevant to the subject.


Whenever a user adds a hashtags to their tweets or posts, it’s able to be indexed by Twitter and becomes visible,  searchable and discoverable by other users online discussing about that topic. Once a user clicks on that hashtag, they will be brought to a page that aggregates all of the posts with the same hashtags in real-time.

Once a keyword picks up enough momentum, it becomes a “trending” topic online. But trending isn’t always a matter of becoming the most popular hashtag. Individual user’s trending hashtags and topics must be unique and relevant based on their location, social connections and interests.


Using a hashtag on a social post is really as simple as adding the # sign before a single word or phrase, without spaces or punctuation between them. You can also include numbers in your hashtags as well. Typing out a hashtag is simple enough, but there are some subtle conditions you should learn to get the most out of them.


Here are a few quick tips on how to use hashtags:

  • If you’re using hashtags for their intended purpose (categorization and discovery), don’t string too many words together with a single hashtag – this makes it less readable and harder to find.
  • On most networks, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your post or tweet.
  • Don’t  #spam #with #hashtags. Avoid over-tagging a single post or tweet or adding them to every word.
  • Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag looks inauthentic and will cause most readers looking for real information on that topic to dismiss your post or even avoid your account.

Don’t underestimate the power of understanding how to use hashtags to join in on conversations such as:

  • Events and conferences(#WorldCup)
  • Holidays or celebrations (#WorldPizzaDay)
  • Popular culture topics (#GameofThrones)
  • Popular hashtags for the days of the week (#TBT)
  • General interest topics (#blogging)


We’ve done it before. Whether it’s typing out a text or Tweet, missing a character or misspelling a word happens all the time. The longer your Twitter hashtag is, the more likely it’ll be that someone will make a typo when trying to Tweet it.

You want your hashtag to be something that users can easily remember and spell. Here are things to look out for:

  • Using multiple words that ends and start with the same letter (gamingguys). These doubling up of letters looks confusing and make it a little difficult to quickly write out.
  • Making it over three words long (#itsgamedaytoday). Your hashtags shouldn’t turn into complete sentences. Ideally, keep your hashtags to fewer than three words
  • Using words that run into each other. The classic example of tthis mistake is Susan Boyle album release party hashtag fail. When you’re stringing together multiple words in a single hashtag, double check for any hidden messages.


This tip goes for both branded and non-branded Twitter hashtags. Unlike Instagram where it’s pretty common to see 10+ hashtag in a single caption, Twitter is a little less welcoming to hashtag cramming.

Keep your number of hashtags in a Tweet to less than three. But one will usually be enough, particularly if it’s a branded hashtag that’s a part of a campaign.

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