Our Social Media Strategy
1. To Increase Brand Awareness:
To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality or values first.
2. Generate Leads and Boost Conversion:
Whether online or in-store, followers aren’t going to make social purchases by accident. For example, are you about alerting customers about new products and promos?
3. Grow your brand’s audience:
Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before.
4. Increase community engagement:
Find ways to grab the attention of your current followers. This means experimenting with messaging and content. For example, does your brand promote user-generated content and hashtags?
5. Increase web traffic:
If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.