Statistics show that about 90% of modern marketers already use video as an avenue for marketing. This means that those who employ videos are already ahead of their competitors in the advertising space. The use of video can come with several benefits which include increased SEO ranking for websites and a closer connection with the audience. What’s more, it helps consumers to retain the information seen. The market that can be reached through video already exists. Video marketing statistics show that up to about 94% of video marketers say that it has helped consumers understand their product better.
videos & animation facts
By including videos & animation on your landing page, you can actually increase your video conversions by 80 percent.
A third of all online activity is spent in watching videos.
YouTube users watch a whopping excess of three billion hours of videos every month. Source: YouTube.
USING VIDEOS & ANIMATION AS MARKETING STRATEGY
1. ADVERTISE ON SOCIAL MEDIA
Using animation instead of living video for advertising has two advantages. First, the animation is relatively cheap to produce – you don’t need expensive equipment, backgrounds, actors and many things involved in the production of a live video. Hiring an animation company like Spiel is much cheaper than shooting even a simple video ad.
Which of the two is going to be more engaging and memorable? In fact, people often watch animated explainer videos simply because they are attractive, pleasant to look at and amusing. In contrast to this, people usually watch a live explainer video only if they are already interested in the product and want to know more about it.
2. VIDEO MARKETING SERVICES FOR BRAND AWARENESS.
A lot of brands already use video marketing techniques. As a result, it is no longer being touted as the future of marketing – it is already here! This usage can also be attributed to the ease of viewing videos with the growing use of smartphones in one way or the other.
Another good thing about the use of video marketing is that it can easily reach a targeted group of people. With the use of social media, where these videos are shared and viewed all the time, it can be an effective marketing strategy.
3. PLACE ANIMATED VIDEOS ON LANDING PAGES
Including a video in a landing page increases conversion rates by 80 percent. However, it shouldn’t be just any video, but a video that evokes certain emotions in viewers and does it fast. Humans have a notoriously short attention span. If visitors aren’t emotionally hooked in the first couple of seconds, they are likely to leave, never to return.
Animation is a perfect choice if you want to achieve this effect – for a number of reasons. It is different from what we see around us, and therefore immediately attracts attention. When properly made, it can create all kinds of emotional responses. But the most important of them is probably that many of us associate animation with childhood, simplicity and good old times.