Statistics

According to molecular biologist John Medina, one’s vision takes up half of our brain’s resources, and is the most dominant sense we have. In fact, a whopping 65 percent of people are visual learners and 90 percent of the information transmitted to the brain is visual. If that’s not enough to goad you to use more videos & animation in your social media marketing campaign, here are a few interesting facts that will surely make you think otherwise.

videos & animation facts

USING VIDEOS & ANIMATION AS MARKETING STRATEGY

 

1. ADVERTISE ON SOCIAL MEDIA

Using animation instead of living video for advertising has two advantages. First, the animation is relatively cheap to produce – you don’t need expensive equipment, backgrounds, actors and many things involved in the production of a live video. Hiring an animation company like Spiel is much cheaper than shooting even a simple video ad.

Which of the two is going to be more engaging and memorable? In fact, people often watch animated explainer videos simply because they are attractive, pleasant to look at and amusing. In contrast to this, people usually watch a live explainer video only if they are already interested in the product and want to know more about it.

3. PLACE ANIMATED VIDEOS ON LANDING PAGES

Including a video in a landing page increases conversion rates by 80 percent. However, it shouldn’t be just any video, but a video that evokes certain emotions in viewers and does it fast. Humans have a notoriously short attention span. If visitors aren’t emotionally hooked in the first couple of seconds, they are likely to leave, never to return.

 

Animation is a perfect choice if you want to achieve this effect – for a number of reasons. It is different from what we see around us, and therefore immediately attracts attention. When properly made, it can create all kinds of emotional responses. But the most important of them is probably that many of us associate animation with childhood, simplicity and good old times.